For example, if the user in central Europe (i.e. Another unfavorable factor affecting loading speed is the distance between a requested location (a web-server location of a hosted website) and a user location.
When a user wants to connect to a certain website, various processes are happening in the background, which in turn adds up to the website’s loading time: DNS lookup, TCP handshake and TLS/SSL handshake.
Also, Google conducted a similar study in which they found that 53% of users will leave a website if it takes longer than 3 seconds to load! What makes websites load slow?Ī website is a collection of documents and resources (scripts, styles, images, etc.) which have to be downloaded in order for browsers to display something on the screen. However, the main thing that we know for sure is that poor website performance is making businesses lose their customers.Īmazon did a study in which they deliberately slowed down the speeds of loading pages and they came up with interesting results: every 100ms of latency reflects in a sales drop of 1%. We can talk about website UX issues, the use of A/B tests to determine whether it is better to put CTA button on the left or the right side of the website, or if it is better to use appropriate color schemes to lower the cognitive load in order to enhance webshop conversion rate.
